Vitality's
A story that begins with the name
Ours is a story that begins far away in time but close to home.
It is the story of a reality that has grown and matured through the stubbornness and experience of two passionate and participating generations.
It all began, in fact, thanks to two pioneers of their time: Gian Piero Manzetti and Maria Rosa Ceccon.
Our path
Over half a century ago Vitality’s saw the light for the first time, under the watchful eye of the second generation of entrepreneurs, composed of Guido Bassignana, Gianni Manzetti and Alberto Manzetti, opening our horizon towards the international market and giving the necessary impetus to grow towards a concept of global beauty.
Over the years, Vitality’s has become a guarantee of excellent quality, ranging in all branches of hair cosmetics and contributing to international events, as well as creating a cutting-edge training reality.
Today the future is knocking on our door, with the third generation preparing to contribute to this reality, and we are prepared to welcome it, with cutting-edge research and a keen eye on the rapid evolution of fashions and trends.
Our laboratories
In our 3 laboratories the watchword is only one: Research.
It grows every day, step by step, to allow us to push the boundary of excellence a little further each time, from the birth of the formula to the placing on the market of the products.
Every year we develop about 600 formulas, rigorously evaluated, so selectively that less than 100 pass to the production level, guaranteeing impeccable quality.
Values
Vitality's Beauty
For us, beauty is a transversal concept.
It is a way of being that accompanies us in every action and in every direction, it is the thought that guides the creation of our products, the organization of events and the value of our products. that we attribute to being together.
Beauty is the core of our authenticity and its constant search is the our main goal, characterized by simplicity and authenticity.
Quality and control
Inside our factory of over 20,000 square meters, there is an air conditioning system that monitors temperature, hydrometry and reduces pollutants.
Processing cycle
The entire processing cycle, which has a production capacity of about 100,000 units of product per day, is monitored from start to finish to ensure the total quality of each item.
Supply chain control
From development to shipping, all stages of creation of Vitality’s products come under our watchful eye and allow us to follow the process down to the smallest detail, maintaining high and reliable quality standards.
We believe in people, respect, responsibility.
We believe in the future.
Of everyone.
360° sustainability
Sustainability for us is the way to go, so that the new generations can imagine living their future, surrounded by beauty: nature, people and quality of life can find a balance precious, to which we try to contribute every day with concrete actions.
We know that we have undertaken The road to 360° sustainability, for some time now: environmental and social sustainability must travel together, on a path that poses new challenges every day.
PACKAGING
We mainly use 100% recyclable boxes, made of FSC cardboard, wood from forests managed according to strict environmental standards and 100% recycled and recyclable.
FAIR TRADE
We also source raw materials from manufacturers from developing countries.
Farmers and workers can thus count on a more stable income and look to their future with greater confidence.
Are you a hairdresser?
Contact us for more information on how to become one of our accredited hairdressers.
