Trend, counter-culture, animal rights or healthy living: veganism is becoming a truly global phenomenon.
A philosophy of life, entailing ethical and consumption choices
Even in the beauty world, such issues are attracting ever growing attention.
Demand for vegan products is growing.
ZERO COLOUR HAS RENEWED ITSELF WITH A MORE ECOLOGICAL CONSCIENCE
SHIFTING THE EMPHASIS ONTO THE SUSTAINABILITY OF CONSUMPTION
OUR COMMITMENT TO RESPECTING THE PLANET AND THE BEAUTY OF WOMEN
WITH THE NEW ZERO COLOUR SYSTEM, HAS CHOSEN TO EMBRACE THE VEGAN PHILOSOPHY AS A MORE RESPONSIBLE STANCE TOWARDS THE WORLD WE LIVE IN
The Zero Colour formula does not use any substances of animal origin or derivation and is GMO-free.
A tangible sign of Zero Colour’s daily commitment to respecting the planet and the
well-being of women. Vitality’s laboratories have calculated the Natural Index of Zero
Colour, which uses objective indicators and criteria to establish the percentage of
natural ingredients in its formula.
Contains organic extracts of green tea, aloe, marshmallow, equisetum and thyme.
With anti-oxidant and emollient properties, they help protect colour and leave hair
softer and silkier
DSP is an organic compound with hydrating properties that helps protect the scalp
from the aggressiveness of colourants, without altering their effectiveness.
A mix of active principles that lends extraordinary shine to hair and ensures longlasting colour.
Vegetable protein complex with reconstructing properties and delicate surfactants
that polish the hair by forming a film around it.
Up to 4 tones of lightening in total safety for the hair
Zero Colour has replaced PPD with PTD, for greater tolerance even by sensitive scalps.
A soft, creamy texture, delicately scented with flowery notes of violetand ylang ylang.
250 formulas created in Vitality’s laboratories to strike the right balance between ingredients and colourants.
Over 1,000 tests performed by Vitality’s Technical Centre to achieve bright and multifaceted full colour.
Safe and effective formulas thanks to in-vitro testing of their irritating power on the skin.
THE ZERO COLOUR RANGE COMES COMPLETE WITH SPECIFIC VEGAN ACTIVATORS
FARMEN ICD spaVia Leinì, 150 - Settimo Torinese (TO)
Phone +39 011 802 34 11
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