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    Trend, counter-culture, animal rights or healthy living: veganism is becoming a truly global phenomenon.

    A philosophy of life,
    entailing ethical and consumption choices

    Even in the beauty world, such issues are attracting ever growing attention.

    Demand for vegan products is growing.

     

    ZERO COLOUR HAS RENEWED ITSELF
    WITH A MORE ECOLOGICAL CONSCIENCE
    SHIFTING THE EMPHASIS ONTO
    THE SUSTAINABILITY OF CONSUMPTION
    OUR COMMITMENT TO RESPECTING THE PLANET
    AND THE BEAUTY OF WOMEN

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    WITH THE NEW ZERO COLOUR SYSTEM,
    HAS CHOSEN TO EMBRACE THE VEGAN PHILOSOPHY
    AS A MORE RESPONSIBLE STANCE
    TOWARDS THE WORLD WE LIVE IN

    Green pillars
    Vegan

    The Zero Colour formula does not use any substances of animal origin or derivation and is GMO-free.

    ZERO COLOUR HAS A NATURAL INDEX OF 80 | 83%

    A tangible sign of Zero Colour’s daily commitment to respecting the planet and the well-being of women.

    Vitality’s laboratories have calculated the Natural Index of Zero Colour, which uses objective indicators and criteria to establish the percentage of natural ingredients in its formula.

    WITH ORGANIC EXTRACTS

    Contains organic extracts of green tea, aloe, marshmallow, equisetum and thyme. With anti-oxidant and emollient properties, they help protect colour and leave hair softer and silkier

    pillars of the zero colour technology
    DIAMOND SKIN PROTECTION: REDUCES THE RISK OF IRRITATION AND ALLERGIC REACTIONS

    DSP is an organic compound with hydrating properties that helps protect the scalp from the aggressiveness of colourants, without altering their effectiveness.

    SHINE COMPLEX: BRIGHT AND MULTI-FACETED FULL COLOUR

    A mix of active principles that lends extraordinary shine to hair and ensures longlasting colour.

    SWEET PROTECTION: DELICATE RECONSTRUCTION

    Vegetable protein complex with reconstructing properties and delicate surfactants that polish the hair by forming a film around it.

    Cornernstones of zero colour's delicate action
    AMMONIA-FREE

    Up to 4 tones of lightening in total safety for the hair

    WITH PTD

    Zero Colour has replaced PPD with PTD, for greater tolerance even by sensitive scalps.

    LIGHT AND FRAGRANT

    A soft, creamy texture, delicately scented with flowery notes of violetand ylang ylang.

    A MADE IN ITALY PRODUCT, MADE IN VITALITY’S
    Vitality’s manages the entire production chain,from formulation through to manufacture

    FORMULAS

    250 formulas created in Vitality’s laboratories to strike the right balance between ingredients and colourants.

    TECHNICAL TESTING

    Over 1,000 tests performed by Vitality’s Technical Centre to achieve bright and multifaceted full colour.

    IN-VITRO TESTS

    Safe and effective formulas thanks to in-vitro testing of their irritating power on the skin.

    Result

    Zero Color is the high naturalness coloring
    able to satisfy the desire for color of all women,
    even those who may have problems with skin sensitivity.

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    THE ZERO COLOUR RANGE COMES COMPLETE
    WITH SPECIFIC VEGAN ACTIVATORS