Care&Style

It is the first Vitality's line that combines care, hair care products, with styling products.

A smart and complete path that, with a few products, accompanies the hairdresser from customer care in the salon to resale.

V.E.G. Mix

V.itality’s E.xclusive G.reen Mix: is the complex of vegetable raw materials,

Echinacea, medicinal herb from organic farming
hazelnuts i.g.p. of the Langhe
Organic rice husks and husks

obtained with a specific extraction method that allows to obtain concentrated active ingredients, without the use of chemical solvents.

A natural mix, exclusive to Vitality’s, with a moisturizing, antioxidant, emollient and restructuring function.

Volume

It is the specific range of products to give volume and body to fine and thick hair.
From Vitality’s laboratories an innovative macromolecule, Volume Up Tech, with surprising results.

A new polymer capable of anchoring itself to the structure of the hair which, by changing its bond from lamellar to hexagonal,

it manages to create more space between the strands, increasing their volume and giving elasticity and detangling.

Colore

Every woman wants the color of her hair to remain bright, lively and intense: as if she had just left the hairdresser.

Colored hair needs specific care and attention to maintain the desired color for as long as possible.

This is why Care & Style Colore was born, the line that combines care products and styling products, dedicated to all colored hair.

Chroma Power is a molecule extracted from the pericarp of the pomegranate, the membrane found inside the fruit.

A 100% natural extract, it is rich in ellagic acid, able to fight oxidative stress, preserving color for a long time.
It comes from the unused parts of the fruit, so it promotes environmental sustainability and upcycling.

Nutritivo

Dry, sensitized and dull hair

They are a constant concern for women.

The use of unsuitable or aggressive cosmetic products, exposure to adverse weather conditions (too hot or too cold), bad washing or styling habits and hormonal problems can significantly dehydrate the hair, making it brittle, dull and difficult to brush.

Dry or exploited hair has raised scales and an uneven surface. They appear porous, opaque and fragile to the touch. It is therefore necessary to nourish and moisturize the hair with specifically designed products.

This is why Care & Style Nutritivo was born, the line that combines care products and styling products dedicated to dry or sensitized hair.

Omega Booster is an amazing plant-based source of Omega 3-6-7-9 fatty acids.
Inside we find 5 precious oils: sunflower, corn, sesame, olive and macadamia.

Ricci

Curly hair is a real
Distinctive trait of a person.
For years they have been tamed by brushes and straighteners, but today the trend is to enhance them by making women with natural curly hair unique. To meet this need, Vitality’s has created the Care & Style Curls line, for a natural look with soft, well-defined and frizz-free curls!

The extract of Prickly Pear is obtained from the blades (leaves) of Prickly Pear harvested exclusively in Sicily.
It is extremely effective in moisturizing the hair fiber and the scalp.

The gel contained inside the blades
It was traditionally used on the skin as an anti-redness and emollient remedy.

Prickly pear extract is a multifunctional concentrate that:
• Increases antioxidant capacity
of cell membranes
• Hydrates the skin and hair fiber
• Prevents skin irritation

Sole

The line of essential products offered by Vitality’s for the treatment and protection of hair exposed to sun and wind.

Maracuja oil (or passion fruit) comes from the passiflora edulis plant, a small climbing plant grown in South America.

From the cold pressing of the seeds comes the oil that moisturizes the hair and soothes the skin from irritation and redness thanks to its anti-inflammatory and calming action, without weighing it down.
It helps protect the hair from the sun and wind, leaving it light, soft and shiny.

Maracuja seed oil is a multifunctional concentrate of:
Flavonoids: strong antioxidant action, protect hair from free radicals, delaying aging

Vitamins:
A – helps in the hair growth process,
C and E – antioxidants, fight free radicals and increase hair elasticity
K – makes the bulbs rooted more firmly,
Minerals: phosphorus and potassium for vital and resistant hair