Colore
Every woman wants the color of her hair to remain bright, lively and intense: as if she had just left the hairdresser.
Coloured hair needs special care and attention to maintain the desired colour for as long as possible.
CareStyle Colore
The line that combines care products and styling products, dedicated to all colored hair.
CHROMA POWER
What is it
Chroma Power is a molecule extracted from the pericarp of the pomegranate, the membrane found inside the fruit. A 100% natural extract, it is rich in ellagic acid, able to fight oxidative stress, preserving color for a long time. It comes from the unused parts of the fruit, so it promotes environmental sustainability and upcycling.
How it works
Chroma Power is contained in a liposome that, thanks to its small size, is able to penetrate the cortex, the heart of the hair. When inside the hair, the particle releases all the antioxidant power of pomegranate extract.
Why it matters
- Preserves from cosmetic color fading:
- -25%*color loss
- Improves color protection: +50%**
- (compared to other competing active ingredients)
- Prolongs the anti-oxidant action 3 times longer than vitamin E
- Creates a lm to protect the hair and maintains color
- cosmetic within its structure
THE IMPORTANCE OF ACIDIC PH
Hair care products, as well as skincare products, have a pH that can be alkaline or acidic
The acidic pH restores the physiological structure of the hair bra, helps to close the scales by sealing the cuticles.
It is therefore important that cosmetic color maintenance products have an acidic pH for smooth hair and top color.
THE PERFUME
Care & Style Colore is characterized by a rich, warm and enveloping floral fragrance.
The intoxicating notes of jasmine and coconut water lead to the floral notes in an imaginary florite garden.
Here pinks, orange golds, monoi and ylang ylang release an enveloping and vibrant warmth.
Finally, the intense notes of vanilla and woody ones conclude the olfactory journey.
CHROMA SHAMPOO
Shampoo for coloured hair. Cleanses the scalp and hair, giving moisture, softness and shine to hair. Its acid pH helps close the scales of the hair fibre, enhancing the brightness of the colour. The soft, compact lather gives a pleasant sensation, for a truly pampering experience.
pH 4,5-5,5
ACTIVE PRINCIPLES
V.E.G. Mix: with moisturizing and anti-oxidant properties.
CHROMA POWER: protects hair colour and has an anti-oxidant effect..Polyquaternium 10:of natural origin, to help detangle hair.100%
NATURAL AMINO-ACID : a similar to hair and skin’s own acids, it moisturizes and refreshes haiRr,leaving it soft..
HOW TO USE Distribute over damp hair and scalp. Massage. Emulsify and rinse. If necessary, repeat the application.
CHROMA SILK
Gel-mask for colored hair.
The acidic pH closes the hair cuticles, enhancing shine and color. The gel formula makes it easy to apply, without weighing it down. It moisturizes, revitalizes the hair, gives detangling and softness. The hair is easy to comb both wet and dry. pH 3.5-4.5
ACTIVE INGREDIENTS
V.E.G. Mix: has moisturizing and antioxidant properties.
CHROMA POWER: preserves color and has antioxidant power.
Lipid complex derived from olive oil: moisturizes, nourishes and revitalizes the hair, ensuring softness, silkiness and shine.
Quaternium-87: biodegradable active ingredient.
Improves hair shine. It has antistatic properties.
Polyquaternium-7: macromolecule that confers excellent combability. The hair is soft and shiny.
HOW TO USE Apply to washed and towel-dried hair, along the lengths and ends Leave in for 3 to 5 minutes Comb and rinse.
CHROMA HEAT PROTECTOR
No-rinse heat-protecting serum for coloured hair. An easy-to-use multifunctional product
- 1 • Protects color, moisturizes, reduces dryness and breakage of hair.
- 2 • Smoothes the surface of the hair, resurrecting its internal structure
- and making it shiny.
- 3 • Protects the hair from both direct sources (straightener and iron)
- and the indirect heat of blow dryers.
- 4 • Anti-frizz eect.
- on wet hair, to eliminate frizz
- on dry hair, as a final touch
Smoothes the surface of damaged hair, giving shine.
Penetrates deep into the bark, rauging its structure.
The hair is easy to comb both wet and dry.
It protects against heat and reduces dryness and breakage of the hair.
CHROMA BLOW
Lightweight gloss spray for coloured hair. Adds gloss to enhance colour, leaving hair lightweight and shiny. The dry formula allows the product to be sprayed on dry hair without wetting it, for a final touch to styling that enhances hair colour Use Chroma Blow every day to renew shine and enhance color. As it has no ssative eect, it can be used as a hair perfume. Mist creating a cloud, which will gently lay on the hair.
ACTIVE INGREDIENTS
V.E.G. Mix: has moisturizing and antioxidant properties.
CHROMA POWER: preserves color and has antioxidant power. Light polishing emollient: enhances the shine of the hair color.
HOW TO USE Spray on dry hair from a distance of about 30 cm.
Upcycling according to Vitality's
Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.
The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.
Recycling according to Vitality's
The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!
Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.
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