It is the first Vitality's line that combines care, hair care products, with styling products. A smart and complete path that, with a few products, accompanies the hairdresser from customer care in the salon to resale.
It is the specific range of products to give volume and body to fine and thick hair.
Up-tech volume
From Vitality’s laboratories an innovative macromolecule, Volume Up Tech, with surprising results.
A new polymer capable of anchoring itself to the structure of the hair which, by changing its bond from lamellar to hexagonal, manages to create more space between the strands, increasing their volume and giving elasticity and detangling.
A fundamental sensory experience for the consumer. Its floral and fruity composition immerses the customer in a natural atmosphere, at home as well as in the salon.
A delicate and engaging fragrance that takes you on a journey through cotton fields and green orchards. Soft and cozy places to reconnect with nature.
The volume shampoo gently and thoroughly cleanses the scalp and hair. It has excellent washing power, eliminates impurities and leaves the hair clean.The soft and compact foam gives a pleasant sensation of lightness and softness to the touch.
ACTIVE INGREDIENTS
V.E.G. Mix: has moisturizing and antioxidant properties.
VOLUME UP TECH: gives volume, increasing the elasticity of the hair.
Polyquaternium 10: of natural origin, it has a detangling function.
Panthenol: it has a moisturizing and polishing function and improves combability.
HOW TO USE Distribute on damp scalp and hair. Massage. Emulsify and rinse. If necessary, repeat the application.
The volume conditioner moisturizes and softens the hair, making them docile to comb.
It gives excellent detangling, leaving the hair light and silky. Gives the sensation of filling out empty ends.
ACTIVE INGREDIENTS
V.E.G. Mix: has moisturizing and antioxidant properties.
VOLUME UP TECH: gives volume, increasing the elasticity of the hair.
Biodegradable plant complex: derived from sugar cane, it has an emollient function, leaving the hair easy to comb.
HOW TO USE Apply to washed and towel-dried hair, on lengths and ends. Leave on for 3 to 5 minutes. Comb and rinse.
Fine hair needs support, remaining light and fluffy. The spray gives body and volume to fine hair; easy to apply, No rinsing required.
Distributed from the base to the lengths, It gives a slight fixative effect for a natural result. Leaves hair easier to brush while drying
HOME TIP:
The spray amplifies the natural movement of the hair, giving a slight fixative effect. It is also recommended to apply it in case of drying without a hairdryer.
ACTIVE INGREDIENTS
V.E.G. Mix: has moisturizing and antioxidant properties.
VOLUME UP TECH: gives volume, increasing the elasticity of the hair.
Silk proteins: give shine to the hair, moisturizing.
HOW TO USE Pre-dry hair with a hairdryer. Vaporize the product on a and lengths. Massage into the roots of the hair. Comb. Do not rinse. Proceed with your usual hairstyle.
Coarse hair can also be lacking in volume. In this case, it is necessary to support the base more decisively, without weighing it down. The mousse gives the right support, maintaining a natural result. Its compact consistency facilitates deposit on the hair without wetting it and without dirtying it, giving body to the hair and volume at the base.
HOME TIP:
After applying the mousse to the base, run your hands through the hair to massage and distribute the product over the first 3/4 cm, to facilitate its distribution and absorption.
ACTIVE INGREDIENTS
V.E.G. Mix: has moisturizing and antioxidant properties.
VOLUME UP TECH: gives volume, increasing the elasticity of the hair.
HOW TO USE Shake before use. Dispense the product by directing the spout at the base of the hair. Massage to promote the distribution of the product. Do not rinse. Proceed with your usual hairstyle.
Spray to complete the style; amplifies the volume of the hairstyle. The ultra-thin nozzle allows you to give the last touch of styling, leaving freedom of movement to the hair. The special dry formula creates a veil and does not leave the hair damp. At home, it is the customer’s best ally: the dry formula helps to prolong the hairdresser’s style. Volume Up is the daily ritual to find the desired volume every morning.
HOME TIP:
Revive the hair with your hands, from the bottom up. Spray Volume Up upside down all over the hair.
ACTIVE INGREDIENTS
V.E.G. Mix: has moisturizing and antioxidant properties.
VOLUME UP TECH: gives volume, increasing the elasticity of the hair.
HOW TO USE Shake before use. Spray on the hair from a distance of about 30 cm.
Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.
The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.
The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!
Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.
Contact us for more information on how to become one of our accredited hairdressers.
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