Every woman wants hair colour that is bright, vivid and intense at length, just like when they step out of the hairdresser’s.
Coloured hair needs specific care and attention to maintain the desired colour as long as possible.
V.ITALITY’S E.XCLUSIVE G.REEN Mix:
a botanical complex featuring,
organically grown echinacea, a medicinal herb
Langhe I.G.P. hazelnuts
organically grown rice hulls and chaff
obtained using a special extractive method that captures the active principles in concentrated form, without the use of chemical solvents.
A natural mix, exclusive to Vitality’s, featuring moisturizing, anti-oxidant, emollient and reconstructive properties.
What it is
Chroma Power is a molecule extracted from pomegranate pericarp, the membrane found inside the fruit. A 100% natural extract, it is rich in ellagic acid, a compound able to combat oxidative stress and preserve colour at length. It is derived from the inedible part of the fruit, so it promotes environmental sustainability.
How it works
Chroma Power is contained in a liposome that is tiny enough to penetrate into the cortex of the hair shaft. Inside the hair shaft the particle unleashes all the anti-oxidant power of the pomegranate extract.
Why it is important
It stops cosmetic hair colour from fading: -25%*colour loss It improves colour protection: +50%** (compared to other active ingredients used by competitors) It triples the duration of the anti-oxidant action of vitamin E It creates a film that protects hair and keeps cosmetic colour inside the hair shaft
*used at 1,5% **used at 1%
UPCYCLING AND RECYCLING
the use of waste materials, otherwise destined for landfill or disposal, to create new objects that are often completely different to the original good (a widespread practice in fashion: textile fibers are obtained from recycled plastic)
the transformation of the by-products of an object into a new good to be used (such as glass bottles processed into new glass bottles)
Upcycling for Vitality’s
Vitality’s brings the unutilized parts of plants, fruits and grains sourced from local companies. The V.E.G. Mix obtained means that 100% of the raw botanicals used are sourced from the food industry.
Circularity and care,exclusively by Vitality’s
for the environment
Bottles and jars made from 100% recycled PET. Thanks to post-consumer recycling, from every 2 bottles made of virgin PET, a 100% recycled PET bottle is obtained. A second life for plastic! Cans made from aluminium—100% recyclable forever. Recycling aluminium enables 95% of the energy needed to manufacture it from the raw material to be saved. Formulas designed for the consumer and the environment. Formulas are allergen free and have no added colours. Primarily featuring natural and biodegradable ingredients.
The importance of acid pH
Hair care products, just like those for skin care, have a pH that can be alkaline or acidic.
An acid pH restores the natural structure of the hair fibre, helping to close the scales and seal the cuticles.
Therefore, it is important for colour care products to have an acid pH, for smoother hair and colour at its best.
Care & Style Colore features a floral fragrance that is rich, warm and compelling.
The inebriating notes of jasmine and coconut water lead to the floral notes of an imaginary garden in full bloom.
Here, roses, orange blossoms, tiare flowers and ylang ylang unleash their vibrant and compelling warmth. Finally, intense vanilla and woody notes conclude the olfactory journey.
products of the line
FARMEN ICD spaVia Leinì, 150 - Settimo Torinese (TO)
Phone +39 011 802 34 11
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