the Vitality’s line that brings together hair care and styling products in one single range, now features a new family of products:
Essential products for
the treatment and protection of hair exposed to the sun and wind.
Prolonged exposure to the sun can also damage hair. Hair is weakened and subject to major oxidative stress, which dries out hair and causes it lose elasticity. Cosmetic colour fades and the scalp can become irritated.
It is important to protect hair from UVB radiation, just as we need to protect our skin, with specific products.
V.ITALITY’S E.XCLUSIVE G.REEN Mix:
a botanical complex featuring,
organically grown echinacea, a medicinal herb
Langhe I.G.P. hazelnuts
organically grown rice hulls and chaff
obtained using a special extractive method that captures the active principles in concentrated form, without the use of chemical solvents.
A natural mix, exclusive to Vitality’s, featuring moisturizing, anti-oxidant, emollient and reconstructive properties.
Maracuja (passion fruit) oil is derived from the passiflora edulis plant,a small climbing vine farmed in South America.
The oil is obtained from the cold-pressing of the seeds,which gives a concentration of flavonoids, vitamins and minerals.
Maracuja oil moisturises hair and relieves scalp irritationsand rashes thanks to its anti-inflammatory and soothing action,and helps protect hair from the effects of the sun and wind.It is light and easily absorbed, without weighing hair down. Hair is left light, soft and shiny.
Maracuja seed oil is a multi-action concentrate of:
with their strong anti-oxidant action, they protect hair from free radicals, slowing down the ageing process
A - Assists in the hair growth process.
C and E - anti-oxidants that combat free radicalsand boost the elasticity of hair.
K - strengths the roots of the hair bulb.
potassium and phosphorous,for the vitality and resistance of hair.
Vitality’s and supply chain control
The supply chain for V.E.G. Mix is fully controlled. All ingredients are sourced in Piedmont, Italy.
Vitality’s recycles the unutilized parts of plants,fruits and grains sourced from local companies. The mix of active principles obtained means that 100% of the raw botanicals used are sourced from the food industry.
Circularity and care, exclusively by Vitality’s.
An intense, flowery bouquet of jasmine, magnolia and gardenia, to reawaken the sensation of, and desire for, the summer season.
Sweet notes of unrefined sugar and vanilla flower, softenedby citrus notes typical of the Mediterranean(bergamot, pink grapefruit and neroli),transport us into the heat of summer.
Finally, compelling notes of vanilla beans intertwine with the woody notes of citron and white musk.
FOR THE ENVIRONMENT
Bottles made from 100% recycled PET. Thanks to post-consumer recycling, from every 2 bottles made of virgin PET, a 100% recycled PET bottle is obtained. A second life for plastic! Tubes are made from recycled plastic with a recycled content of 56% for the product Sun Kissand 58% for the mask. Packages are made from FSC-certified cardboard, guaranteeing that the product is sourced from responsibly managed forests and production processes. The products have no added colourants. Primarily featuring natural and biodegradable ingredients.
products of the line
FARMEN ICD spaVia Leinì, 150 - Settimo Torinese (TO)
Phone +39 011 802 34 11
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