Blonde is a colour without age or time, a personality statement in all its infinite shades.

Blonde hair is fine and delicate in structure. If cosmetically coloured, it tends to become dry, porous, devitalized and dull. Repeat washing can make the colour veer towards undesired tints.


For blonde hair to maintain its allure, it needs specific care and dedicated professional products.


logo purblond black 300x81


The next-generation professional hair care system for pure and glowing blonde colour.


Purblond is the solution for blonde, decoloured, highlighted or naturally grey hair that neutralizes yellowish-orange tints, restoring intensity and verve to dull hair colour.