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The smart skin care revolution
The smart skin care revolution
The smart skin care revolution
The smart skin care revolution
The smart skin care revolution
Curly hair is a real distinctive trait of a person.
Dry, sensitized and dull hair is a constant concern for women.
Every woman wants the color of her hair to remain bright, lively and intense: as if she had just left the hairdresser.
It is the first Vitality’s line that combines care, hair care products, with styling products.
The Sun is good for the skin, helps you rest better, improves mood and removes stress
Care & Style Ristrutturante, the professional line that repairs hair structure, making it strong, shiny, and elastic.
The smart skin care revolution
Vitality’s has designed a range of high-performance products capable of counteracting specific skin anomalies. Care&Scalp the new Vitality’s line dedicated to the scalp which carries out a targeted action against scalp anomalies.
Medicinal herbs, with their history rooted in tradition and their powerful effectiveness, have always been a precious resource for human well-being.
These plants, known for their healing properties, represent a combination of the wisdom of nature and the needs of human health.
The formulas of Care & Scalp products are the result of scientific research by Vitality’s laboratory.
The plants are subjected to specific manufacturing processes to safeguard their properties, then they are included in formulas in the form of hydrosol or cellular water.
Also known as aromatic waters or floral waters, they are by-products of the distillation process of plants.
During distillation, water vapor passes through the parts of the plant, extracts the compounds aromatic and is then condensed into a liquid that contains both essential oils and hydrosol. Hydrolates can be used as facial tonics, cooling sprays, or as part of the aqueous phase in the formulation of cosmetic products.
Cellular or constitutional waters represent another category of plant derivatives obtained through a specific process.
These products are extracted from plants using a heating method controlled from which the constitutional water is freed.
This process aims to capture volatile molecules of plants, together with a small amount of essential oil, providing a delicate product rich in active ingredients .
This treatment gently exfoliates the scalp, removing dead skin cells and impurities from the hair follicles.
Its light texture and organic aloe vera gel offer a unique and refreshing sensory experience.
Scalp care thus becomes a moment of relaxation.
This product prepares the skin to absorb the treatments of the Care & Scalp line.
The formula is acidic pH.
The cutting-edge scientific research of Vitality’s laboratories has given rise to an extraordinary formula enriched with Caffeine and Organic Mint and Rosemary Hydrolates that strengthen and prevent hair weakening and limit hair loss.
The shampoo gently cleanses the scalp, preparing it for the optimal absorption of the active ingredients present in the phial. It boosts the effect of the hair loss prevention treatment.
The well-being of the scalp is crucial for maintaining healthy and vibrant hair.
The market trend is clear and consumers are constantly looking for delicate and functional products that can mitigate these anomalies
Dandruff, excess sebum and hyperhidrosis are common skin abnormalities, often caused by hormonal factors, poor diet, unsuitable cosmetic products and stress.
These problems cause discomfort and additional stress to those who suffer from them.
Washing your hair frequently can make the situation worse.
The solution is to use specific products to treat and resolve these anomalies.
Contact us for more information on how to become one of our accredited hairdressers.
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The smart skin care revolution
The well-being of the scalp is crucial for maintaining healthy and vibrant hair.
The market trend is clear and consumers are constantly looking for delicate and functional products that can mitigate these anomalies.
The cutting-edge scientific research of Vitality’s laboratories has given rise to a delicate formula free of SLES and sulfates that cleanses the scalp by restoring the correct hydrolipidic balance of the skin.
The amino acids of Silk and Valine act in a targeted manner on cracked and dry skin while the Organic Mallow Cellular Water helps to nourish the scalp.
How to use: distribute on damp scalp and hair. Massage. Emulsify and rinse If necessary repeat the operation.
Silk amino acids: the particularly small size of these amino acids allows them to be deposited on the epidermis, producing a conditioning effect on the skin and making the hair soft.
Valine: it is an amino acid that is used by the body to restore the correct hydrolipidic balance of the skin.
Oriental Dream: Chinese licorice, Violet, Camellia, Centella asiatica, Japanese knotweed, Baikal Skullcap make up this blend of oriental medicinal herbs with fabulous anti-inflammatory, anti-oxidant and soothing properties.
Organic Mallow Cellular Water: has multiple beneficial properties including anti-inflammatory, antioxidant and emollient.
The cutting-edge scientific research of Vitality’s laboratories has resulted in a delicate formula that soothes the scalp. The synergistic action of the biological Cellular Waters of Sage and Mallow soothes reddened skin.
The esculoside, an extract obtained from the bark of the horse chestnut, has a decongestant and dermo-purifying action on the scalp.
How to use: apply directly from the bottle. Distribute with a light massage. Do not rinse.
Esculoside: it is an extract obtained from the bark of the horse chestnut.
It has a decongestant and dermo-purifying action on the scalp.
Trehalose: effectively protects the structure of the epidermal cell membrane by slowing down the aging process.
Urea: has the ability to retain water and revitalize very dry and chapped skin.
Its keratolytic property improves the outer layer of the epidermis, promoting its natural exfoliation.
Allantoin: has protective, anti-irritant and soothing properties, accelerates the healing of wounds and skin lesions, promoting the regeneration of the epidermis.
Organic Mallow Cellular Water: has multiple beneficial properties including anti-inflammatory, antioxidant and emollient.
Organic Sage Cellular Water: has soothing and decongestant properties and promotes the care of skin prone to dermatitis, eczema, localized redness and skin irritation.
It helps to tone the skin, and acts against excessive sweating and bad odor thanks to its antiseptic, antibacterial and absorbent properties.
The Dermo Soothing family is characterized by a scent that embodies the essence of delicacy.
The sparkling and dynamic energy of the top notes given by a vibrant accord of Bergamot, Mandarin, Grapefruit, give way to an enveloping bouquet in which Lotus Flower, Ozonic, Lavender and Tarragon give a refined depth that evokes sensations of purity and harmony with nature.
The base creates a warm and sensual base, giving a feeling of enveloping comfort thanks to the notes of Musk and Sandalwood.
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The smart skin care revolution
Treatment formulated to gently exfoliate the scalp, removing dead cells and impurities that can clog hair follicles.
The light and velvety texture of the peeling, together with the refreshing effect of the organic aloe vera gel, offer a unique sensory experience.
The scalp care routine becomes a moment of relaxation. This versa- tile product prepares the scalp to absorb Care & Scalp treatments. Acid pH formula.
How to use: when dry hair, distribute directly from the spray tube in a radial pattern on the scalp.
Leave on for 5 minutes, emulsify and rinse. Follow with Care & Scalp shampoo
Papain: Papaya enzymes play a key role in removing impurities while maintaining the scalp’s natural hydrolipidic balance and promoting deep cleansing without the use of abrasive particles.
Organic Aloe Vera Gel: known for its soothing, moisturizing and regenerative properties.
Aloe vera helps to reduce irritation, soothe any inflammation and provide deep hydration, creating an optimal environment for scalp health.
The Enzymatic Peeling is characterized by a scent that captures the vibrant and refreshing essence of rural mint, wrapped in a symphony of citrus and musky notes.
This fragrance is a celebration of lively freshness and aromatic serenity.
A ritual that evokes the feeling of a regenerating walk in a mountain forest.
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The smart skin care revolution
The balance between the amount of hair in the hair loss phase and in the growth phase can be altered by factors of a genetic, hormonal, environmental, psychological or dietary nature.
Hair loss can affect a person’s life in several aspects: it can undermine self-esteem and self-confidence and consequently affect relationships with other people.
There is therefore an increasingly frequent search by consumers for specific products that guarantee effectiveness in a short time.
Analysis of data from clinical trials reveals an 81% reduction in hair loss after just 45 days of regular use of shampoos and ampoules.
This significant figure indicates a remarkable ability of the treatment to counteract the hair loss process, offering an effective and rapid result.
Tests show an increase in the diameter of the stem of more than 4%. This data underlines the effectiveness in improving the structure and strength of the hair.
The treatment promotes the growth ofthicker and stronger coats, thus contributing to a higher overall density.
The increase in breaking load of more than 9% is another key element that demonstrates the ability of the treatment to make the hair stronger and less prone to damage.
The additional strength given to the hair is crucial to prevent breakage and ensure a better durability of the hair fiber over time.
How to use: distribute on damp scalp and hair. Massage. Emulsify and rinse If necessary repeat the operation.
Caffeine: acts directly on hair follicles, promoting microcirculation and reducing hair loss.
Caffeine acts as an energizer for the hair, helping to maintain its vitality and stamina.
Polyquaternium: it is a polymer derived from cellulose with high film-forming, conditioning and restructuring power.
It improves the combability of dry and wet hair by increasing its shine and volume and reducing electrostatic charge.
Organic mint hydrosol: refreshes, tones and decongests the scalp.
Organic rosemary hydrosol: has antioxidant and antibacterial effects on scalp.
It has a stimulating action on the follicle that makes the hair shiny and strong.
The cutting-edge scientific research of Vitality’s laboratories has given rise to an extraordinary formula enriched with Caffeine and Organic Mint and Rosemary Hydrolates that strengthen and prevent hair weakening and limit hair loss.
The treatment acts in a targeted manner on the root of the hair by promoting microcirculation and stimulating its growth, on the skin by moisturizing it and on the stem giving body and shine.
How to use: open the vial.
Insert the goccimeter and apply the treatment to the skin. Massage. Do not rinse.
PDO (Pyrrolidinyl Diaminopyrimidine Oxide): stimulates hair growth and reduces thinning.
Octapeptide-2: strengthens hair follicles, promoting the growth of more robust and healthy hair.
Caffeine: acts directly on hair follicles, promoting microcirculation and reducing hair loss.
Caffeine acts as an energizer for the hair, helping to maintain its vitality and stamina.
Organic mint hydrosol: refreshes, tones and decongests the scalp.
Organic rosemary hydrosol: has antioxidant and antibacterial effects on scalp.
It has a stimulating action on the follicle that makes the hair shiny and strong.
The Fall Prevention family is characterized by an enveloping and refined scent that captures the fresh and lively essence of an aromatic garden in full bloom.
This perfume is an ode to nature, a celebration of aromatic herbs and Mediterranean essences that evokes images of sunny fields and lush gardens.
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The smart skin care revolution
Dandruff, sebaceous overproduction and hyperhidrosis are among the most common skin abnormalities.
Among the main causes are hormonal ones, improper diet, the use of unsuitable cosmetic products and stress.
These abnormalities tend to create discomfort in those who suffer from them, generating a certain level of stress.
Those who are the subject of it frequently wash their hair thinking of eliminating them, resulting in them amplifying them even more.
The only solution, however, is the use of specific products capable of limiting and solving these anomalies.
How to use: distribute on damp scalp and hair. Massage. Emulsify and rinse If necessary repeat the operation.
Zinc PCA: is chemically the zinc salt of pyrrolidine carboxylic acid, an amino acid derived from proline. It has moisturizing properties but also sebum-regulating, antimicrobial and astringent properties
Piroctone Olamine: has important antifungal, antibacterial and antioxidant actions. Effective in case of skin changes such as dandruff, flaking, itching, excessive sebum production and bad odors.
Organic Sage Cellular Water: has soothing and decongestant properties and promotes the care of skin prone to dermatitis, eczema, localized redness and skin irritation. It helps to tone the skin, and acts against excessive sweating and bad odor thanks to its antiseptic, antibacterial and absorbent properties.
The synergistic action of the biological Cellular Waters of Sage and Mallow and Niacinamide prevents the reappearance of dandruff, regulates sebum production, counteracts hyperhidrosis and soothes reddened skin.
pleasant feeling of well-being.
How to use: apply directly from the bottle. Distribute with a light massage. Do not rinse.
Niacinamide: it is a derivative of vitamin B3, regulates the production of sebum has antioxidant and antibacterial properties.
Piroctone Olamine: has important antifungal, antibacterial and antioxidant actions. Effective in case of skin changes such as dandruff, flaking, itching, excessive sebum production and bad odors.
Organic Mallow Cellular Water: has multiple beneficial properties including anti-inflammatory, antioxidant and emollient.
Organic Sage Cellular Water: has soothing and decongestant properties and promotes the care of skin prone to dermatitis, eczema, localized redness and skin irritation. It helps to tone the skin, and acts against excessive sweating and bad odor thanks to its antiseptic, antibacterial and absorbent properties.
Contact us for more information on how to become one of our accredited hairdressers.
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It is the first Vitality's line that combines care, hair care products, with styling products.
A smart and complete path that, with a few products, accompanies the hairdresser from customer care in the salon to resale.
V.itality’s E.xclusive G.reen Mix: is the complex of vegetable raw materials,
obtained with a specific extraction method that allows to obtain concentrated active ingredients, without the use of chemical solvents.
A natural mix, exclusive to Vitality’s, with a moisturizing, antioxidant, emollient and restructuring function.
It is the specific range of products to give volume and body to fine and thick hair.
From Vitality’s laboratories an innovative macromolecule, Volume Up Tech, with surprising results.
A new polymer capable of anchoring itself to the structure of the hair which, by changing its bond from lamellar to hexagonal,
it manages to create more space between the strands, increasing their volume and giving elasticity and detangling.
Every woman wants the color of her hair to remain bright, lively and intense: as if she had just left the hairdresser.
Colored hair needs specific care and attention to maintain the desired color for as long as possible.
This is why Care & Style Colore was born, the line that combines care products and styling products, dedicated to all colored hair.
Chroma Power is a molecule extracted from the pericarp of the pomegranate, the membrane found inside the fruit.
A 100% natural extract, it is rich in ellagic acid, able to fight oxidative stress, preserving color for a long time.
It comes from the unused parts of the fruit, so it promotes environmental sustainability and upcycling.
Dry, sensitized and dull hair
They are a constant concern for women.
The use of unsuitable or aggressive cosmetic products, exposure to adverse weather conditions (too hot or too cold), bad washing or styling habits and hormonal problems can significantly dehydrate the hair, making it brittle, dull and difficult to brush.
Dry or exploited hair has raised scales and an uneven surface. They appear porous, opaque and fragile to the touch. It is therefore necessary to nourish and moisturize the hair with specifically designed products.
This is why Care & Style Nutritivo was born, the line that combines care products and styling products dedicated to dry or sensitized hair.
Omega Booster is an amazing plant-based source of Omega 3-6-7-9 fatty acids.
Inside we find 5 precious oils: sunflower, corn, sesame, olive and macadamia.
Curly hair is a real
Distinctive trait of a person.
For years they have been tamed by brushes and straighteners, but today the trend is to enhance them by making women with natural curly hair unique. To meet this need, Vitality’s has created the Care & Style Curls line, for a natural look with soft, well-defined and frizz-free curls!
The extract of Prickly Pear is obtained from the blades (leaves) of Prickly Pear harvested exclusively in Sicily.
It is extremely effective in moisturizing the hair fiber and the scalp.
The gel contained inside the blades
It was traditionally used on the skin as an anti-redness and emollient remedy.
Prickly pear extract is a multifunctional concentrate that:
• Increases antioxidant capacity
of cell membranes
• Hydrates the skin and hair fiber
• Prevents skin irritation
The line of essential products offered by Vitality’s for the treatment and protection of hair exposed to sun and wind.
Maracuja oil (or passion fruit) comes from the passiflora edulis plant, a small climbing plant grown in South America.
From the cold pressing of the seeds comes the oil that moisturizes the hair and soothes the skin from irritation and redness thanks to its anti-inflammatory and calming action, without weighing it down.
It helps protect the hair from the sun and wind, leaving it light, soft and shiny.
Maracuja seed oil is a multifunctional concentrate of:
Flavonoids: strong antioxidant action, protect hair from free radicals, delaying aging
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Curly hair is a real distinctive trait of a person. For years they have been tamed by brushes and straighteners, but today the trend is to enhance them, making women with naturally curly hair unique.
Curls are easy to manage and if they are not properly treated they can become a real nightmare. To meet this need, Vitality’s has created the new line:
CareStyle Ricci
For a natural look with soft, well-defined and frizz-free curls!
The De neHair complex is a prodigious molecular cocktail with multiple benefits, composed of:
Trehalose: Natural disaccharide that maintains the right level of hydration of the hair bra
Cottonseed oil: Particularly rich in fatty acids, it has moisturizing, regenerating and elasticizing properties
Disciplining polymer: Guarantees high resistance to humidity, has disciplining power and gives volume to curls
The DefineHair complex gives hydration and elasticity to curls, making them soft, disciplined and frizz-free.
The extract of Prickly Pear is obtained from the blades (leaves) of Prickly Pear harvested exclusively in Sicily.
It is extremely efficient in moisturizing the hair bra and scalp.
The gel contained inside the blades was traditionally used on the skin as an anti-redness and emollient remedy.
Prickly pear extract is a multifunctional concentrate that:
Sulfates are cleansing agents that capture sebum and impurities, with excellent degreasing and foaming power.
Their strong cleansing power makes us immediately perceive hair as cleaner, but, when used in high doses, they can make hair lengths drier and more brittle.
In the speci c, curly hair is characterized by a lack of hydration and the continuous use of sulfates could make it even drier.
For this reason , Vitality’s has not used sulfates within the C&S Ricci line.
Care & Style Ricci is characterized by a fresh and floral fragrance.
An authentic olfactory composition that blooms on the hair, thanks to the notes of green violet and mint leaf intertwining with the more summery note of coconut water.
A heart of cyclamen and jasmine contrasting with the more woody base notes of white cedar and musk complete this bold fragrance.
Shampoo for curly hair. It cleanses the scalp and hair, making curls supple and disciplined.
ACTIVE INGREDIENTS
V.E.G. Mix: has emollient and antioxidant properties.
DEFINEHAIR complex: It gives hydration and elasticity to curls.
Hair is soft and disciplined.
Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation .
POLYQUATERNIUM-7: Helps detangling and increases shine.
HOW TO USE Distribute over damp hair and scalp and massage Massage. Emulsify and rinse. If necessary, repeat the application.
Conditioner for curly hair. Ideal for taming curly hair, controlling frizz.
ACTIVE INGREDIENTS
V.E.G. Mix: has emollient and antioxidant properties.
DEFINEHAIR complex: It gives hydration and elasticity to curls.
Hair is soft and disciplined.
Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation .
POLYQUATERNIUM-37: Sensory cationic polymer with conditioning action.
HOW TO USE Apply to washed and towel-dried hair, lengths and ends. Leave it on for a few minutes. Emulsify and rinse.
Mask for curly hair. Ideal for giving more hydration to the hair and for making curls smoother, more disciplined and shinier without weighing them down.
ACTIVE INGREDIENTS
V.E.G. Mix: has emollient and antioxidant properties.
DEFINEHAIR complex: It gives hydration and elasticity to curls.
The hair is firm and disciplined.
Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation.
HOW TO USE Apply to damp hair and leave on for 3 to 5 minutes before rinsing.
Reviving for curly hair. Fluid with a light texture ideal for reviving and defining curls, obtaining a natural e ect.
Protects against heat and reduces frizz.
ACTIVE INGREDIENTS
V.E.G. Mix: has emollient and antioxidant properties.
DEFINEHAIR complex: It gives hydration and elasticity to curls.
Hair is soft and disciplined.
Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation.
PANTHENOL (PRO-VITAMIN B5): agent for hair hydration, retains internal moisture and gives elasticity.
QUATERNIUM-80: improves the combability of wet and dry hair, reduces electrostatic charge.
HOW TO USE Apply the desired amount after conditioner or mask before and after drying. To revive curls it can be used every day between washes.
Leave-in cream for curly hair. It nourishes the curls without weighing them down, making them defined and disciplined. It protects against heat and significantly reduces frizz.
ACTIVE INGREDIENTS
V.E.G. Mix: has emollient and antioxidant properties.
DEFINEHAIR complex: gives hydration and elasticity to curls. The hair is soft and disciplined.
Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation.
OLIVE OIL: gives nourishment to curls.
QUATERNIUM-80: improves the combability of wet and dry hair, reduces electrostatic charge.
HOW TO USE Apply the desired amount after conditioner or mask to damp and towel-dried hair and then proceed to dry. To further define curls, apply a small amount to dry hair.
Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.
The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.
The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!
Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.
Contact us for more information on how to become one of our accredited hairdressers.
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Dry, sensitized and dull hair is a constant concern for women.
The use of unsuitable or aggressive cosmetic products, exposure to adverse weather conditions (too hot or too cold), bad washing or styling habits and hormonal problems can significantly dehydrate the hair, making it brittle, dull and difficult to brush.
Dry or exploited hair has raised scales and an uneven surface. They appear porous, opaque and fragile to the touch. It is therefore necessary to nourish and moisturize the hair with specially designed products.
Nutritive CareStyle
The line that combines care products and styling products dedicated to dry or sensitized hair.
What is it
The omega booster is an amazing plant-based source of Omega 3-6-7-9 fatty acids. Inside we find 5 precious oils: sunflower, corn, sesame, olive and macadamia.
How it works
The Omega booster forms a lipid lm that maintains the hydration of the capillary bra, protecting it from direct contact with substances aggressive such as surfactants.
Hydrophobic oils present present bring hydration, softness and shine to the hair as well as giving flexibility and elasticity to the stems.
Nutritive Care & Style features a gourmand and refined oreal fragrance.
The explosion of citrus notes creates a fresh and sparkling atmosphere that leaves room for an enveloping oreal heart in which lavender and white golds gently ascinate and are supported by the sweet, rich, welcoming base of caramel and vanilla.
Shampoo for dry or highly sensitized hair. Gently cleanses and moisturizes hair, making it easier to comb. It gives nourishment, leaving the hair soft and shiny.
ACTIVE INGREDIENTS V.E.G. Mix: has moisturizing, emollient and nourishing properties OMEGA BOOSTER: rich in Omega fatty acids, deeply moisturizes and nourishes the hair bra MICROEMULSION: increases the shine and combability of the hair POLYQUATERNIUM 10: of natural origin, with detangling function.
HOW TO USE Distribute on damp scalp and hair. Massage. Emulsify and rinse.If necessary, repeat application.
Mask for dry or very sensitized hair Extraordinarily rich and with high nourishing and detangling power. The full-bodied texture helps to make the hair soft and shiny without weighing it down. It gives a fabulous and silky et.
ACTIVE INGREDIENTS
V.E.G. Mix: has moisturizing, emollient and nourishing properties.
OMEGA BOOSTER: rich in Omega fatty acids, it deeply hydrates and nourishes the hair bra.
HYDROLYSED RICE PROTEINS: of vegetable origin and easily biodegradable.
They give a feeling of softness even after treatment and give excellent combability. The hair is hydrated, soft, shiny. Quaternium-87: biodegradable active ingredient. Improves hair shine. It has antistatic properties.
HOW TO USE Apply to washed and towel-dried hair, lengths and ends. Leave on for 5 to 10 minutes. Comb and rinse.
Leave-in milk for all hair types It gently nourishes giving an e ect of greater body. It helps to gently detangle the hair, eliminates frizz and facilitates styling by protecting the hair from heat sources (straightener, iron, hairdryer). Its particular light consistency allows it to be optimally distributed throughout the hair.
ACTIVE INGREDIENTS
V.E.G. Mix: has moisturizing, emollient and nourishing properties.
OMEGA BOOSTER: rich in Omega fatty acids, it deeply hydrates and nourishes the hair bra.
QUATERNIUM 80: Fundamental active ingredient for hair keratin.
Improves the Combability of wet and dry hair, reduces electrostatic charge. The hair is silky, shiny and disciplined.
CONDITIONING POLYMER: Gives thermal protection to the hair, helps detangling and increases shine.
HOW TO USE Pat dry your hair and dispense the necessary amount on your hands, Apply to lengths and ends. Comb through and style. You can also apply the product to dry hair.
Nourishing oil for all hair types. An exceptional nish gesture that closes the scales making the hair light and silky. Does not leave hair greasy or wet. On the lengths used, it is able to By sealing the ends, the hair appears visibly healthier. It completes the style and enhances the shine of the hair.
ACTIVE INGREDIENTS
OMEGA BOOSTER unleashes its full potential with: • Corn oil, rich in vitamins A and E, Omega 3-6-9, gives softness and exibility. • Olive oil, rich in Omega 7-9 has a strong antioxidant and moisturizing power. • Macadamia oil, rich in protein, bre, vitamins, Omega 7-9 • Sunflower and sesame seed oil, rich in Omega 6-9, for hair care and nourishment.
HOW TO USE Apply to lengths and ends on dry hair, proceed with the fold. You can apply the product even on wet hair.
Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.
The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.
The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!
Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.
Contact us for more information on how to become one of our accredited hairdressers.
The products of the line
Discover our product section
Every woman wants the color of her hair to remain bright, lively and intense: as if she had just left the hairdresser.
Coloured hair needs special care and attention to maintain the desired colour for as long as possible.
CareStyle Colore
The line that combines care products and styling products, dedicated to all colored hair.
What is it
Chroma Power is a molecule extracted from the pericarp of the pomegranate, the membrane found inside the fruit. A 100% natural extract, it is rich in ellagic acid, able to fight oxidative stress, preserving color for a long time. It comes from the unused parts of the fruit, so it promotes environmental sustainability and upcycling.
How it works
Chroma Power is contained in a liposome that, thanks to its small size, is able to penetrate the cortex, the heart of the hair. When inside the hair, the particle releases all the antioxidant power of pomegranate extract.
Why it matters
Hair care products, as well as skincare products, have a pH that can be alkaline or acidic
The acidic pH restores the physiological structure of the hair bra, helps to close the scales by sealing the cuticles.
It is therefore important that cosmetic color maintenance products have an acidic pH for smooth hair and top color.
Care & Style Colore is characterized by a rich, warm and enveloping floral fragrance.
The intoxicating notes of jasmine and coconut water lead to the floral notes in an imaginary florite garden.
Here pinks, orange golds, monoi and ylang ylang release an enveloping and vibrant warmth.
Finally, the intense notes of vanilla and woody ones conclude the olfactory journey.
Shampoo for coloured hair. Cleanses the scalp and hair, giving moisture, softness and shine to hair. Its acid pH helps close the scales of the hair fibre, enhancing the brightness of the colour. The soft, compact lather gives a pleasant sensation, for a truly pampering experience.
pH 4,5-5,5
ACTIVE PRINCIPLES
V.E.G. Mix: with moisturizing and anti-oxidant properties.
CHROMA POWER: protects hair colour and has an anti-oxidant effect..Polyquaternium 10:of natural origin, to help detangle hair.100%
NATURAL AMINO-ACID : a similar to hair and skin’s own acids, it moisturizes and refreshes haiRr,leaving it soft..
HOW TO USE Distribute over damp hair and scalp. Massage. Emulsify and rinse. If necessary, repeat the application.
Gel-mask for colored hair.
The acidic pH closes the hair cuticles, enhancing shine and color. The gel formula makes it easy to apply, without weighing it down. It moisturizes, revitalizes the hair, gives detangling and softness. The hair is easy to comb both wet and dry. pH 3.5-4.5
ACTIVE INGREDIENTS
V.E.G. Mix: has moisturizing and antioxidant properties.
CHROMA POWER: preserves color and has antioxidant power.
Lipid complex derived from olive oil: moisturizes, nourishes and revitalizes the hair, ensuring softness, silkiness and shine.
Quaternium-87: biodegradable active ingredient.
Improves hair shine. It has antistatic properties.
Polyquaternium-7: macromolecule that confers excellent combability. The hair is soft and shiny.
HOW TO USE Apply to washed and towel-dried hair, along the lengths and ends Leave in for 3 to 5 minutes Comb and rinse.
No-rinse heat-protecting serum for coloured hair. An easy-to-use multifunctional product
Lightweight gloss spray for coloured hair. Adds gloss to enhance colour, leaving hair lightweight and shiny. The dry formula allows the product to be sprayed on dry hair without wetting it, for a final touch to styling that enhances hair colour Use Chroma Blow every day to renew shine and enhance color. As it has no ssative eect, it can be used as a hair perfume. Mist creating a cloud, which will gently lay on the hair.
ACTIVE INGREDIENTS
V.E.G. Mix: has moisturizing and antioxidant properties.
CHROMA POWER: preserves color and has antioxidant power. Light polishing emollient: enhances the shine of the hair color.
HOW TO USE Spray on dry hair from a distance of about 30 cm.
Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.
The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.
The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!
Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.
Contact us for more information on how to become one of our accredited hairdressers.
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It is the first Vitality's line that combines care, hair care products, with styling products. A smart and complete path that, with a few products, accompanies the hairdresser from customer care in the salon to resale.
It is the specific range of products to give volume and body to fine and thick hair.
Up-tech volume
From Vitality’s laboratories an innovative macromolecule, Volume Up Tech, with surprising results.
A new polymer capable of anchoring itself to the structure of the hair which, by changing its bond from lamellar to hexagonal, manages to create more space between the strands, increasing their volume and giving elasticity and detangling.
A fundamental sensory experience for the consumer. Its floral and fruity composition immerses the customer in a natural atmosphere, at home as well as in the salon.
A delicate and engaging fragrance that takes you on a journey through cotton fields and green orchards. Soft and cozy places to reconnect with nature.
The volume shampoo gently and thoroughly cleanses the scalp and hair. It has excellent washing power, eliminates impurities and leaves the hair clean.The soft and compact foam gives a pleasant sensation of lightness and softness to the touch.
ACTIVE INGREDIENTS
V.E.G. Mix: has moisturizing and antioxidant properties.
VOLUME UP TECH: gives volume, increasing the elasticity of the hair.
Polyquaternium 10: of natural origin, it has a detangling function.
Panthenol: it has a moisturizing and polishing function and improves combability.
HOW TO USE Distribute on damp scalp and hair. Massage. Emulsify and rinse. If necessary, repeat the application.
The volume conditioner moisturizes and softens the hair, making them docile to comb.
It gives excellent detangling, leaving the hair light and silky. Gives the sensation of filling out empty ends.
ACTIVE INGREDIENTS
V.E.G. Mix: has moisturizing and antioxidant properties.
VOLUME UP TECH: gives volume, increasing the elasticity of the hair.
Biodegradable plant complex: derived from sugar cane, it has an emollient function, leaving the hair easy to comb.
HOW TO USE Apply to washed and towel-dried hair, on lengths and ends. Leave on for 3 to 5 minutes. Comb and rinse.
Fine hair needs support, remaining light and fluffy. The spray gives body and volume to fine hair; easy to apply, No rinsing required.
Distributed from the base to the lengths, It gives a slight fixative effect for a natural result. Leaves hair easier to brush while drying
HOME TIP:
The spray amplifies the natural movement of the hair, giving a slight fixative effect. It is also recommended to apply it in case of drying without a hairdryer.
ACTIVE INGREDIENTS
V.E.G. Mix: has moisturizing and antioxidant properties.
VOLUME UP TECH: gives volume, increasing the elasticity of the hair.
Silk proteins: give shine to the hair, moisturizing.
HOW TO USE Pre-dry hair with a hairdryer. Vaporize the product on a and lengths. Massage into the roots of the hair. Comb. Do not rinse. Proceed with your usual hairstyle.
Coarse hair can also be lacking in volume. In this case, it is necessary to support the base more decisively, without weighing it down. The mousse gives the right support, maintaining a natural result. Its compact consistency facilitates deposit on the hair without wetting it and without dirtying it, giving body to the hair and volume at the base.
HOME TIP:
After applying the mousse to the base, run your hands through the hair to massage and distribute the product over the first 3/4 cm, to facilitate its distribution and absorption.
ACTIVE INGREDIENTS
V.E.G. Mix: has moisturizing and antioxidant properties.
VOLUME UP TECH: gives volume, increasing the elasticity of the hair.
HOW TO USE Shake before use. Dispense the product by directing the spout at the base of the hair. Massage to promote the distribution of the product. Do not rinse. Proceed with your usual hairstyle.
Spray to complete the style; amplifies the volume of the hairstyle. The ultra-thin nozzle allows you to give the last touch of styling, leaving freedom of movement to the hair. The special dry formula creates a veil and does not leave the hair damp. At home, it is the customer’s best ally: the dry formula helps to prolong the hairdresser’s style. Volume Up is the daily ritual to find the desired volume every morning.
HOME TIP:
Revive the hair with your hands, from the bottom up. Spray Volume Up upside down all over the hair.
ACTIVE INGREDIENTS
V.E.G. Mix: has moisturizing and antioxidant properties.
VOLUME UP TECH: gives volume, increasing the elasticity of the hair.
HOW TO USE Shake before use. Spray on the hair from a distance of about 30 cm.
Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.
The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.
The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!
Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.
Contact us for more information on how to become one of our accredited hairdressers.
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Discover our product section
The Sun is good for the skin, helps you rest better, improves mood and removes stress
Do you know the eects of solar radiation to expose yourself to the sun in the right way and in complete safety?
Ultraviolet radiation comes from both direct and indirect light.
Depending on the wavelength, they are divided into 3 types:
UVA: they have a long wavelength and penetrate the dermis, causing premature aging of the skin.
These beams can cause long-term damage.
UVB: they have a medium wavelength and are absorbed by the epidermis, but do not reach the dermis.
They are responsible for tanning but also for sunburns, erythema, burns and alterations in the structure of cells.
They contribute to the synthesis of vitamin D.
UVC: They have a short wavelength.
These are the most harmful radiations, but they do not reach the earth’s surface, because they are absorbed by the ozone layer present in the atmosphere.
The intensity of UV rays depends on the season, time of day, altitude and latitude.
This after-sun shampoo delicately cleanses the hair and scalp, removing traces of chlorine, salt, sand and leave-in protection products. Eliminates impurities to leave hair perfectly cleansed. The soft, compact foam gives a pleasant sensation of lightness and softness to the touch.
It nourishes the hair making it soft.
ACTIVE INGREDIENTS V.E.G. Mix: has moisturizing and antioxidant properties.
Maracuja Oil: soothes the skin from irritation and redness, thanks to its anti-inflammatory and calming action.
Helps protect hair from sun and wind. Polyquaternium 10: of natural origin, it has a detangling function.
Panthenol: it has a moisturizing and polishing function and improves combability.
HOW TO USE distribute on damp scalp and hair. Massage. Emulsify and rinse. If necessary, repeat the application.
The after-sun mask nourishes hair parched by the sun and salt, leaving it soft, smooth and shiny.
ACTIVE INGREDIENTS V.E.G. Mix: has moisturizing and antioxidant properties.
Maracuja oil: soothes the skin from irritation and redness, thanks to its anti-inflammatory and calming action.
Helps protect hair from sun and wind. Biodegradable plant complex: derived from sugar cane, it has an emollient function, leaving the hair easy to comb.
Shea butter: obtained from the fruit of the Shea tree, it has an emollient function.
HOW TO USE apply after shampooing on damp hair, leave on for 2-3 minutes, comb, rinse.
No-rinse cream. Enriched with a UVB filter to help protect hair from the sun’s radiation and leave hair smooth. Moisturises, detangles and softens hair, even without rinsing out salt water. With anti-frizz eect, to be used both as a pre-styling and as a finish. For use on wet or dry hair. The soft and light texture gives great versatility and a soft feel.
ACTIVE INGREDIENTS V.E.G. Mix: has moisturizing and antioxidant properties.
Maracuja oil: soothes the skin from irritation and redness, thanks to its anti-inflammatory and calming action.
Helps protect hair from sun and wind.
UVB filter: protects the hair bra from damage induced by UVB rays, such as oxidative stress, dehydration and loss of elasticity.
HOW TO USE apply before or after exposure to the sun. Reapply as needed. After exposure to the sun and after washing your hair, apply to towel-dried hair before drying it naturally or with a hairdryer.
To define hair and eliminate frizz, also apply to dry hair.
Protective sun oil for hair. Protects hair from the sun’s radiation and from salt and chlorine, preserving cosmetic colour thanks to the UVA/ UVB filter. The formula, enriched with Maracuja Oil and a biodegra- dable plant emollient, prevents dehydration without weighing hair down. Silicone-free.
ACTIVE INGREDIENTS
It soothes the skin from irritation and redness, thanks to its anti-inflammatory and calming action.
Helps protect hair from sun and wind.
UVA and UVB Filter: The filter provides protection against UVA rays, preserving the vibrancy and cosmetic and natural color of the hair.
In addition, it prevents fading caused by sun exposure and protects the hair fiber from the harmful effects of UVB rays, thus helping to defend the hair fiber from oxidative stress, dehydration and loss of elasticity.
it protects from the heat of the sun’s rays and reduces frizz, making the hair smooth and silky.
HOW TO USE
Spray over the entire length of hair. Apply before sun exposure and after each bath.
Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.
The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.
The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!
Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.
Contact us for more information on how to become one of our accredited hairdressers.
Our Top Picks
Discover our product section
The line that combines care products and styling products, dedicated to damaged and stressed hair.
The Care Style Ristrutturante line is conceived for all those who want to:
• Restore the natural shine and robustness of the hair, repairing damaged, dry, brittle, broken hair, with split ends;
• Protect and strengthen the hair, preventing damage caused by external agents;
• Maintain healthy hair over time.
Pepti-Molecular Technology: Polypeptide restructuring agent with different molecular weights
The Vitality’s laboratories have developed the exclusive Pepti-Molecular Technology complex, consisting of amino acids and polypeptides of different molecular weights, which acts simultaneously on all layers of the hair – cuticles, cortex and medulla.
Amino acids (Low molecular weight)
PROLINE – ARGININE – VALINE
DESCRIPTION – The low molecular weight allows them to act on the different layers of the hair, from the cuticle to the medulla.
ACTION – They participate in the physiological restoration of keratin.
Deep moisturizing action.
RESULT – Stronger, more flexible and manageable hair, reduction of split ends.
Peptides and shiitake complex (Medium molecular weight)
KERAVIT complex of vegetable origin derived from the potato SHIITAKE COMPLEX complex derived from the Shiitake mushroom.
DESCRIPTION – Their medium molecular weight allows them to act on the cortex of the hair fiber and on the cuticles.
ACTION – They significantly strengthen the hair fiber.
They create a protective film protecting the hair from pollution and high temperatures.
They promote the closure of the cuticles.
RESULT – More robust and disciplined hair.
Polypeptides (High Molecular Weight)
VITAL-PROTECT complex of plant origin derived from corn.
DESCRIPTION – The high molecular weight allows this complex to be deposited on the outermost layer of the hair.
ACTION – Creates a protective film protecting the hair from high temperatures, has an anti-frizz and antistatic effect.
Helps maintain the hair’s natural shine.
RESULT – More disciplined and shiny hair.
Care Style Ristrutturante stands out for its floral and citrusy scent. A veritable olfactory symphony that blends the liveliness and freshness of the top notes provided by bergamot and grapefruit, with the elegance and refinement of the middle notes, provided by white flowers and magnolia.
The enveloping and sensual base notes provided by the woods that blend with the sophisticated and refines amber and musky notes complete the scent.
Olfactory description: floral, citrusy.
Pre-treatment for stressed or damaged hair. Prepares the hair to receive the subsequent Care Style Ristrutturante treatments.
ACTIVE INGREDIENTS
Pepti-Molecular Technology: repairs the hair structure by acting on the hair fiber.
Especially:
• the Shiitake Complex contained inside, protects the hair from pollution;
V.E.G. Mix with emollient and antioxidant action
Vital-Detox removes unwanted particles from the hair such as calcium, magnesium, copper and other pollutants, revitalizing the hair and improving the effectiveness of the Care & Style Restructuring treatment.
How to use: Towel-dry the hair and divide it into sections, then spray with a generous amount of product, from the roots to the ends, in an even manner. Massage the lengths to facilitate the penetration of the product. Leave for 5 minutes. Do not rinse. Then apply Repair Shampoo, massaging from the lengths to the roots.
Shampoo for stressed or damaged hair. The full-bodied textures cleanses and detangles the hair while delivering an intensive treatment.
ACTIVE INGREDIENTS
Pepti-Molecular Technology: repairs the hair structure by acting on the hair fiber.
Especially:
• the Keravit contained inside, manages to penetrate the cortex of the hair fiber, giving strength to the hair;
V.E.G. Mix with emollient and antioxidant action. Polyquaternium-7 gives excellent combability making the hair soft and silky.
How to use: Overlap Repair Shampoo (without rinsing Repair Pre-Treatment) massaging from the lengths to the base.
Leave on for 5 minutes.
Emulsify on the base.
Rinse and shampoo for the second time.
Emulsify and rinse.
Distribute on damp scalp and hair.
Massage, emulsify and rinse. If necessary, repeat the application.
Concentrated elixir for stressed or damaged hair. The lightweight texture allows it to adhere perfectly to the hair without weighing it down. The high concentration of amino acids present in the formula (3%) allows it to act on the different levels of the hair, repairing it and delivering greater strength and body.
ACTIVE INGREDIENTS
Pepti-Molecular Technology: repairs the hair structure by acting on the hair fiber.
Especially:
• low molecular weight amino acids (proline, arginine and valine) act on the different layers of the hair by strengthening weakened keratin ;
• the Shiitake Complex, thanks to the properties of the shiitake mushroom, improves the strength and elasticity of the hair by acting on the hair fiber and the cuticle;
• Keravit penetrates the hair structure and reduces breakage;
V.E.G. Mix with emollient and antioxidant action.
How to use: divide the hair into sections.
Dispense on damp hair, spreading it evenly from the base to the ends.
Massage the lengths to allow the product to penetrate.
Leave on for 5 minutes with a warm towel or under a steamer.
Rinse thoroughly, pat dry and apply Milky Repair
Milk for stressed or damaged hair. Delivers shine and softness. Protects from heat.
ACTIVE INGREDIENTS
Pepti-Molecular Technology: repairs the hair structure by acting on the hair fiber.
Especially:
• Vital-protect, a complex with a high molecular weight of plant origin derived from corn, is deposited on the outermost layer of the hair, creating a protective film that protects it from high temperatures.
It gives shine and has an anti-frizz and antistatic action, helping in the styling phase;
• Shiitake Complex gives elasticity to the hair and protects it from high temperatures;
Organic coconut oil: its composition rich in fatty acids allows it to penetrate deep into the hair shaft promoting intense hydration and preventing frizz and split ends.
The vitamin E and iron present inside help strengthen the structure of the hair, reducing breakage;
PGA (pyroglutamic acid) is a humectant that helps the hair to maintain an optimum level of hydration;
V.E.G. Mix with moisturizing and antioxidant action.
How to use: dispense the required amount on to washed and towel-dried hair. Style as preferred.
Contact us for more information on how to become one of our accredited hairdressers.
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