Zero

Colore

Vegan

With the new collection we embrace the vegan philosophy as an assumption of responsibility towards the world in which we live

In an era in which environmental awareness, the search for authenticity and psychophysical well-being take on a central role in daily life, consumers demand a new dimension in the shopping experience and interaction with brands.

Vegan

No substances of animal origin or GMO substances are used for its production.

Naturalness index

Vitality’s laboratories have calculated the Zero Colour Naturalness Index which, through objective criteria and indicators (ISO16128), establishes the percentage present in the formula of ingredients of natural origin or derivation.

Organic extracts

Organic extracts of green tea, aloe, marshmallow, horsetail and thyme have antioxidant and emollient properties and help protect the color and make the hair soft and silky.
Obtained from organically grown plants or from controlled spontaneous harvesting.
The extraction process takes place while keeping the organoleptic and functional qualities of the plants intact, a technology that allows you to respect the environment, saving energy because it exploits low temperatures.

3 pillars of Zero Colour

Diamond skin protection

REDUCED RISK OF ALLERGIES

Diamond Skin Protection, composed of Alpha Bisabolol, has softening, calming, soothing and anti-inflammatory properties.
It reduces skin redness and produces a softening effect, especially on particularly delicate and sensitive skin. It helps protect the skin from the undesirable effects of staining, without altering its effectiveness.

Shine complex

MULTIFACETED, FULL AND BRIGHT COLOUR

Mix of active ingredients that gives the hair extraordinary shine and color hold.
This particular blend has a moisturizing, emollient and softening activity that allows you to obtain a bright and long-lasting color.

Sweet protection

DELICATE RENOVATION

Thanks to the restructuring properties of the wheat vegetable protein complex, present in the formula, the hair is soft and easy to comb.

Ammonia-free
Up to 4 lightening tones in total safety for the hair.

Formulae
A soft and creamy texture delicately scented with floral notes of violet and ylang ylang.

With PTD
PPD, i.e. para phenylenediamine, is one of the fundamental components of hair coloring.
In some people with sensitive skin and predisposed to irritation, the presence of PPD can cause redness or contact dermatitis. PPD can be replaced with paratoluenediamine (PTD) which is a component tolerated by more people. 57%* of patients allergic to PPD tolerate stains with PTD.

(*study performed by Northwestern University Medical Center Source National Institutes of Energy).

How to use Zero Colour

Dilution ratio
1:1

It allows you to have a cream with a denser, full-bodied and enveloping texture, which does not run, easy to distribute on the hair.

With a processing time of 30 to 45 minutes.

Technical tips
To get the best result:

Apply with very thin strand separations.
Apply in storage, placing the creamy mixture on the hair, without spreading it with the brush.