CareStyle - Ricci - Vitality's

Ricci

Curly hair is a real distinctive trait of a person. For years they have been tamed by brushes and straighteners, but today the trend is to enhance them, making women with naturally curly hair unique.

Curls are easy to manage and if they are not properly treated they can become a real nightmare. To meet this need, Vitality’s has created the new line:

CareStyle Ricci

For a natural look with soft, well-defined and frizz-free curls!

DEFINEHAIR COMPLEX

The De neHair complex is a prodigious molecular cocktail with multiple benefits, composed of:

Trehalose: Natural disaccharide that maintains the right level of hydration of the hair bra

Cottonseed oil: Particularly rich in fatty acids, it has moisturizing, regenerating and elasticizing properties

Disciplining polymer: Guarantees high resistance to humidity, has disciplining power and gives volume to curls

The DefineHair complex gives hydration and elasticity to curls, making them soft, disciplined and frizz-free.

PRICKLY PEAR FROM SICILY

The extract of Prickly Pear is obtained from the blades (leaves) of Prickly Pear harvested exclusively in Sicily.

It is extremely efficient in moisturizing the hair bra and scalp.

The gel contained inside the blades was traditionally used on the skin as an anti-redness and emollient remedy.

Prickly pear extract is a multifunctional concentrate that:

Increases antioxidant capacity
of cell membranes
Moisturizes the skin and capillary bra
Prevents skin irritation

SULFATE FREE

Sulfates are cleansing agents that capture sebum and impurities, with excellent degreasing and foaming power.

Their strong cleansing power makes us immediately perceive hair as cleaner, but, when used in high doses, they can make hair lengths drier and more brittle.

In the speci c, curly hair is characterized by a lack of hydration and the continuous use of sulfates could make it even drier.

For this reason , Vitality’s has not used sulfates within the C&S Ricci line.

THE PERFUME

Care & Style Ricci is characterized by a fresh and floral fragrance.

An authentic olfactory composition that blooms on the hair, thanks to the notes of green violet and mint leaf intertwining with the more summery note of coconut water.

A heart of cyclamen and jasmine contrasting with the more woody base notes of white cedar and musk complete this bold fragrance.

BLOOM SHAMPOO

Shampoo for curly hair. It cleanses the scalp and hair, making curls supple and disciplined.

ACTIVE INGREDIENTS

V.E.G. Mix: has emollient and antioxidant properties.

DEFINEHAIR complex: It gives hydration and elasticity to curls.
Hair is soft and disciplined.

Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation .

POLYQUATERNIUM-7: Helps detangling and increases shine.

HOW TO USE Distribute over damp hair and scalp and massage Massage. Emulsify and rinse. If necessary, repeat the application.

BLOOM CONDITIONER

Conditioner for curly hair. Ideal for taming curly hair, controlling frizz.

ACTIVE INGREDIENTS

V.E.G. Mix: has emollient and antioxidant properties.

DEFINEHAIR complex: It gives hydration and elasticity to curls.
Hair is soft and disciplined.

Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation .

POLYQUATERNIUM-37: Sensory cationic polymer with conditioning action.

HOW TO USE Apply to washed and towel-dried hair, lengths and ends. Leave it on for a few minutes. Emulsify and rinse.

BLOOM MASK

Mask for curly hair. Ideal for giving more hydration to the hair and for making curls smoother, more disciplined and shinier without weighing them down.

ACTIVE INGREDIENTS

V.E.G. Mix: has emollient and antioxidant properties.

DEFINEHAIR complex: It gives hydration and elasticity to curls.
The hair is firm and disciplined.

Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation.

HOW TO USE Apply to damp hair and leave on for 3 to 5 minutes before rinsing.

BLOOM BLOOM

Reviving for curly hair. Fluid with a light texture ideal for reviving and defining curls, obtaining a natural e ect.
Protects against heat and reduces frizz.

ACTIVE INGREDIENTS

V.E.G. Mix: has emollient and antioxidant properties.

DEFINEHAIR complex: It gives hydration and elasticity to curls.
Hair is soft and disciplined.

Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation.

PANTHENOL (PRO-VITAMIN B5): agent for hair hydration, retains internal moisture and gives elasticity.

QUATERNIUM-80: improves the combability of wet and dry hair, reduces electrostatic charge.

HOW TO USE Apply the desired amount after conditioner or mask before and after drying. To revive curls it can be used every day between washes.

BLOOM CREAM

Leave-in cream for curly hair. It nourishes the curls without weighing them down, making them defined and disciplined. It protects against heat and significantly reduces frizz.

ACTIVE INGREDIENTS

V.E.G. Mix: has emollient and antioxidant properties.

DEFINEHAIR complex: gives hydration and elasticity to curls. The hair is soft and disciplined.

Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation.

OLIVE OIL: gives nourishment to curls.

QUATERNIUM-80: improves the combability of wet and dry hair, reduces electrostatic charge.

HOW TO USE Apply the desired amount after conditioner or mask to damp and towel-dried hair and then proceed to dry. To further define curls, apply a small amount to dry hair.

Upcycling according to Vitality's

Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.

The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.

Recycling according to Vitality's

The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!

Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.