There are endless shades of blue, the coldest and – so the figures say – best-loved colour of all. In its infinite range of hues, painted onto the hair with expert brushstrokes, it enhances, complements and emphasises the lines of every cut.
Like brilliant space-hued flashes, jacaranda-blue brushstrokes bring to life this dark chestnut bob in complete harmony.
TECHNIQUE REALIZED WITH SHADES OF VITALITY’S
Purple = blue + red: the sacred and the profane. When it’s dark, it radiates sensuality, when it’s light, spirituality. In the visible spectrum it’s the colour with the highest frequency and energy. A splash of purple royally triumphs over styles in every colour.
Purple, the colour of the analogical mind: the opposite end of the spectrum from red, it creates sharp contrasts which awaken enigmatic, mysterious emotions.
Fine sections of hair shine new light on classic Mediterranean brunette, enhancing it with a range of metallic tones from copper and bronze through to pewter. These shimmering nuances add extra brilliance and boost the volume of the hair.
The original blend of metallic tones, painted on in subtle brushstrokes, is the key to creating an unexpected illu- minating, volumising effect.
Colour depends on the ability of objects to reflect sunlight.
We’re the ones who create it, with our eyes and brains as the key players!
So we decide which colour best represents us. Then it’s down to our hairstylists to “paint it” as the star feature of our hair.
VITA: the energy of life, bringing innovation and new knowledge
‘s: something which is exclusively ours, which is part of our DNA, the distinctive hallmark of all our product families
ITALITY: the Italian heritage that makes us unique, a distinctive style celebrated throughout the world
We are an all-Italian company that for three generations has held full control over its all- Italian supply chain. We believe in the strength of our roots and the deep know-how of Made in Italy manufacturing. With over 50 years of experience, Vitality’s is a uniquely outstanding name on the industry stage, combining experience, quality and creativity to provide the hairdressers of today and tomorrow with solid reliability, innovative products and effective solutions to grow and develop their business.
